Where and how will you find your next customer?
By learning where to find and how to use trigger events, calls you will make in the future will never ever be cold!
With this newly acquired knowledge, you will be able to qualify prospects faster and find your next customer much easier than before. And not just that – you will be able to put customers in the market who didn’t feel that way before you contacted them. Companies with a trigger event buy 400% more often than ones without these kinds of events!
Selling itself is changing. The whole business environment is more dynamic, many and breaking new products are coming on the market, and competition is bigger, harder, and stronger day-by-day. Customers are more educated, they are searching for information by themselves, and they are looking from providers to understand buyer’s situation, needs, and business.
Salespeople need new knowledge and the new set of tools to be better prepared for challenges that customers are putting in front of us each day.
This book was written by Alen Mayer, our CEO, and it was the first one to address Trigger Events (written while ago in 2007), and since then there were dozens of other authors who helped shape the new sub-genre of sales training.
You’ll learn how to:
– find your next customer easier than ever by using trigger events
– search for different internal and external trigger events
– uncover customer’s wants and needs before you contact them
– differentiate prospects from suspects and have your pipeline always full
– be in front of your customers at the exact time when they are ready to buy
– avoid assumption in sales and know who is ready to buy today
Trigger events can be a very powerful weapon for the salesperson who wants to be able to qualify prospects faster and understand his customers’ situation and identify needs with customers together.
After reading this book you will be equipped with a completely new set of tools needed to recognize who could be (and should be) on the market today for your product or services, giving you the better understanding where you should focus your selling activities.
Get your copy here:
