Salesperson’s job is to persuade people, however careless adoption of persuasion techniques may lead to the concept of manipulation. Salespeople should understand the two concepts and try to avoid using manipulation to make sales. Both persuasion and manipulation are methods of convincing. It’s all about intention. Here are some of the differences between them:
Author: Alen Mayer
Alen Mayer is President and CEO of North American Sales Training Corp., a global sales training and consulting company. He lives, eats and breathes sales and combines over 25 years of experience in international sales and business development with a rational no-nonsense practical approach to selling.
Alen is a true pioneer in the sales industry; he was the first one to write a book on Trigger Events in 2007, and since then there were dozens of other authors who helped shape the new sub-genre of sales training.
He is published author of 7 other sales titles including "Trigger Events" and “Selling For Introverts”.
To contact Alen, one of Top 25 Sales Influencers in the World, call him at (647) 427-1588, or send an email to alen (at) alenmayer.com
