The key to successful selling is understanding a client’s buying criteria and building your presentation around them. It is common knowledge that nobody likes to be sold to, but people love to buy, and because your prospects feel resistance towards salespeople in general, you need to present your product or service in a way that glides right past any resistance. If you can do that properly, your prospects will want to hear more and they will take action in response to your suggestion.
In this course you will learn:
- Why the concept of hot button is critical in sales today
- Why you need to stop using Features and Benefits immediately!
- How to get past the barrier of instinctive antagonism to being sold
- How to quickly discover customers’ buying criteria
- What questions to ask to uncover your client’s hot button
- How to use the principle of “Pull, don’t Push” properly
- How to influence with integrity (the difference between persuasion and manipulation)
- Why is it important to use Softening Phrases
- How to uncover your client’s motivational direction
- How to ask the right question at the right time and in the right language
- How to use uncovered hot buttons to persuade your clients
Click here to learn more:
https://salessuccess.teachable.com/p/how-to-find-your-client-s-hot-button
