Many sales are lost because salespeople assume they know what the customer wants. Salespeople like to make assumptions of knowledge about what the buyer wants and needs, or sometimes more important why the buyer might be motivated to buy. Using one’s instincts and sixth sense is fine in the equation of success, but it should be only part of your expertise.
Consequently, through unorganized, hit-or-miss methods, his cost of selling is high simply because his methods are not as efficient as they should be. This does not mean you shouldn’t use your instincts and training well. But it does mean that your sales assumptions must be based on a finding of facts, not guesses.
Alen Mayer is President and CEO of North American Sales Training Corp., a global sales training and consulting company. He lives, eats and breathes sales and combines over 25 years of experience in international sales and business development with a rational no-nonsense practical approach to selling.
Alen is a true pioneer in the sales industry; he was the first one to write a book on Trigger Events in 2007, and since then there were dozens of other authors who helped shape the new sub-genre of sales training.
He is published author of 7 other sales titles including "Trigger Events" and “Selling For Introverts”.
To contact Alen, one of Top 25 Sales Influencers in the World, call him at (647) 427-1588, or send an email to alen (at) alenmayer.com
