When done correctly, cold calling can be an effective sales tool for a business.
However, many companies either do not use cold calling or attempt it ineffectively. This is due to certain mistakes, and avoiding these mistakes will make cold calling a profitable activity for your business.
The biggest mistake is simply not doing it. This speaks for itself. To succeed, the sales person must make the calls. It is really that simple. Here are a few other mistakes:
Alen Mayer is President and CEO of North American Sales Training Corp., a global sales training and consulting company. He lives, eats and breathes sales and combines over 25 years of experience in international sales and business development with a rational no-nonsense practical approach to selling.
Alen is a true pioneer in the sales industry; he was the first one to write a book on Trigger Events in 2007, and since then there were dozens of other authors who helped shape the new sub-genre of sales training.
He is published author of 7 other sales titles including "Trigger Events" and “Selling For Introverts”.
To contact Alen, one of Top 25 Sales Influencers in the World, call him at (647) 427-1588, or send an email to alen (at) alenmayer.com
