In the Develop Phase we focus on:

• forming a plan for how the entire sales training initiative will be measured
• developing a comprehensive measurement strategy for five levels of results
• developing a data collection plan that supports the strategy
• developing the learning objectives
• aligning the objectives with your business goals and strategy
• planning and designing a custom sales training solution
• develop highly engaging learning materials customized to your selling environment

SOLUTION SELECTION

Objectives of this phase are to assess and prioritize possible training solutions based on the ability to close the uncovered performance gap, and selecting the right solution to recommend to our client.

MEASUREMENT STRATEGY

Our sales training always includes a detailed plan for how the sales training initiative will be measured before, during and after the training. We measure at 5 levels of performance, including the monetary benefits (ROI). Click here to skip to our Step 5.

ALIGNING THE OBJECTIVES

In the previous step, we identified your business goals, your business need or problem that calls for sales training, and gaps between the actual and desired performance of your sales force. Now we are focusing on developing learning objectives and aligning them with your business goals.

CUSTOMIZED SALES TRAINING SOLUTION

We are not offering off-the-shelf sales training; we customize to your sales team based on their level of experience, local business culture, and challenges that reflect the day-to-day realities of your sales team. Our training is directly applicable to their day-to-day selling situation.

Our training programs can be calibrated and customized for application to every industry and selling situation, which includes one-time transactions to complex sales environment with long sales cycle deal that requires an RFP and winning that proposal against many competitive sellers. The higher is your need to differentiate your sales team from your competitors in terms of how they engage with customers, the better the fit for our sales training programs.